The 300 year old advertising ecosystem, where marketers subsidize media in exchange for the opportunity to make an impression on consumers, is breaking down at rapid speed. According to Nielson Media Research, a viewer's ability to recall any given message drops 45 percent when the number of ads in a commercial break doubles. Writes Steven Hayden in a recent Wired article: "You're soaking in it. Blasted, assaulted, insulted, surrounded, distracted, hypnotized and occasionally seduced every day." Let's cut to the chase. Click here.